Social media has rapidly become a prime way of communication and information gathering. People are online all the time. Now, with 39% of the US population using tablets and even more using smart phones, it’s vital to companies to have an online presence. And with baby boomers joining the social trend, it is ever more important that companies revolutionize their online capabilities. Stated in Forbes, the fastest growing demographic for Google+ is ages 45-54, and Twitter is ages 55-64.