Improve Your Recruiting Strategy by Using Social Media

Posted by Hai Yan Chen, Creative Marketing Designer

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Jul 9, 2014 2:30:00 PM

I cannot emphasize enough on the importance of social media for not only marketers, but also recruiters. Research shows that 73% of Internet users ages 18 and above use social networking sites. Out of those adult Internet users, 71% use Facebook, 18% use Twitter, and 22% use Linkedin. Additionally, data shows that 65% of these social media users rely on a social media site for news while 26% use two social media sites for news. 


Whether you are recruiting talent for a company, students for a higher education institution, or athletes for a team, social media is a great way to connect with potential candidates. In my previous blog, Recruiting Strategy: 4 Marketing Tactics to Help You Win, I talked about using social media to connect with current and future employees. In this blog, I’m going to give specific tips on how you can recruit using the different social networking sites: Facebook, Twitter, and Linkedin.

Since not all social networking sites are the same, you should customize your postings to fit the characteristics and audiences of the different social media platforms. In marketing terms, Facebook is the humanizer of a company brand. Companies connect to potential customers by showing the personality of their brand. As a recruiter, you can use Facebook to showcase your company’s culture and tell the stories of your current employees.

Things to keep in mind:

  • Visual posts (ex. pictures, graphics, videos) stand out more to users when they are scrolling through their newsfeed.
  • Post consistently, but don’t crowd up your audience’s newsfeed. Generally, 1 to 3 posts per day on Facebook are plenty.
  • The best times to post are between 1 p.m. and 4 p.m.  

This social media platform is used for sharing short thoughts, quotes, trends, and news. Since Twitter only limits posts to 140 characters, users have to be very creative with their postings. However, this has also made Twitter the go to site for reading up on current issues, events, and industry trends. Kipp Bodnar, an inbound marketer at Hubspot, said, “Tweeting is about expanding the reach of the content.” Therefore, recruiters can use Twitter as a platform to expand the reach of their recruiting efforts.

Things to keep in mind:

  • Like Facebook, visual contents are more likely to stand out to users when they are scrolling through all the tweets.
  • Get creative with your wordings because you only have 140 characters to capture someone’s attention.
  • Unlike Facebook, the tweets on Twitter are updated more quickly and frequently, so you should post at least 3 times a day to stay on people’s radar.
  • The best times to posts are Mondays through Thursdays between 1 p.m. and 3 p.m.

Linkedin is the professional networking platform of the social media sites. This is the go to social media platform for recruiters and job seekers to connect with each other. The users’ profiles serve as their resume, which are easily accessible. Recruiters can easily seek out potential candidates and send them an official connection invite. This allows recruiters to build a “talent pool” of qualifying prospects.

Things to keep in mind:

The key to social media recruiting is by listening and being helpful with the contents that you share. Listen to the questions that potential candidates have regarding your company and it’s products. Then create a video, a blog, or a post to answer the questions. By understanding people’s concerns and needs will help you become a better recruiter. Most importantly, it will help you and the job seeker determine if he/she is a good fit for the company.  

Recruiting Strategy, Talent Acquisition

Topics: Recruiting Strategies