How Social Media is Transforming Workplace Branding

Posted by April Parks, M.S. Conflict Management

Aug 13, 2015 11:00:00 AM

Social-Media-Strategy1Social media has rapidly become a prime way of communication and information gathering. People are online all the time. Now, with 39% of the US population using tablets and even more using smart phones, it’s vital to companies to have an online presence. And with baby boomers joining the social trend, it is ever more important that companies revolutionize their online capabilities. Stated in Forbes, the fastest growing demographic for Google+ is ages 45-54, and Twitter is ages 55-64. 

These statistics cannot be ignored. If your company plans to continue its growth and profits, it must increase and improve its online presence in order to compete with other organizations. Not only can it change the way recruiting and hiring works, but your company’s online presence will define its the workplace branding, increase communication between colleagues, increase learning and can revolutionize leadership training and coaching. 

Recruiting and Hiring

 It’s important that companies have a sound online presence. Prospective employees want to be able to access jobs online, on their tablets and smart phones. If job posts aren’t easily accessible through an online avenue, it makes the process much harder in a world of vast technology. Even creating a company application is beneficial. 

Sodexo, the 20th largest employer in the United States, created an app where individuals can search and apply for jobs as well as access a talent community. The app provides job notifications to them and users can also get a picture of what it’s like to work there. It has proven to be effective for the company, in the first year saving $300,000 in job postings.

Company Branding and Leadership Training

According to a Spherion Staffing Survey, 47% of Millennials say that a perspective employer’s reputation online is as important as a job offer itself. Since 47% of the current workforce consists of people born after 1980, it’s vital that companies make a name for them online. This is a social media generation where prospective employees are accessing the Internet and social media apps daily. It’s important to have a brand that shows the company’s dedication to keeping up with the rapid rate of changes on the web. Many new hires are now referrals through online media and if your online presence is less than par, you won’t be getting top talent and people will be less interested in the company (or not even know about it).

One way to up the ante is through gamification. Over 60% of the Western world plays video games and in the business realm, this can be used to your company’s advantage. Examples include using gamification for puzzles, transparency, design and competition within the company.

Some companies use this as a form of leadership training to develop negotiation skills, communication skills, time management skills, and problem solving skills. At NTT Data, 70 employees have completed the training and 50 have moved on to leadership roles in the company. This is 50% higher than the regular training and coaching seminars and classes traditionally offered to employees. The data company also saw an increase in employee satisfaction.

Adding gamification to your company’s brand will likely increase the interest in your company and provide it with talent necessary for completing a job well done. With increased satisfaction, comes a higher productivity rate, which means success for the organization. It’s a win-win.

Increase in Communication and Learning

Employees are increasingly finding it important to be able to communicate easily with their colleagues. Having online forums or groups they can access easily to discuss ideas is optimal to ensuring their best, most collaborative work. Google Hangout is a great way to learn from colleagues and to communicate and find experts in their field. There are other ways to bring social communication into the office through Yammer and Adobe Connect. With all of these tools at your disposal, your company can create a collaborative, communicative environment that encourages learning among peers.

By 2025, 75% of workers will be part of a social networking generation. Prospective employees want to see competitive online capabilities. It’s important to embrace social networking now within your workplace branding to excel into the future with a brand that attracts top talent and can educate potential leaders internally. You want to hire the best! Don’t be left behind. Make sure your company has all the tools it needs to continue its success for the long haul.

Check out other related blogs:

Recruiting Strategy, Talent Acquisition

Topics: Social Recruiting